Tom Keifer #keiferband has released a compelling, high energy music video for “Hype,” the raucous, heavy, second single to be released to Rock radio from ‘Rise’. The song and video speak directly to life in our current culture.
“Hype” reflects the over stimulation, endless information and clever deception that we are bombarded with in today’s society,” explains Keifer. “Computers, devices, Internet, news, social media, politics, television…all coming at us from every angle around the clock. It’s becoming harder and harder to separate reality from illusion. The song and video mirror the world of overload we are all living in and its exhaustive effect. Not all aspects of the information age are bad or even new, for that matter, but the sum of it all, amplified though today’s technology, at times can really make us feel like… ‘All in overload about to blow the height of a new low – Scream like hell drown out all this hype.’”
Released September 13 on Cleopatra Records, ‘Rise’ quickly jumped into the Top 40 on Amazon’s “Best Seller” list within hours of its release, and debuted at #10 on Billboard’s “Hard Rock Album Sales” chart, #17 on the “Independent Albums” chart, #19 “Internet Albums” chart, #21 on the “Rock Album Sales” chart, #41 on the “Top Current Albums (Sales)” chart and #46 on the “Top Album Sales” chart.
‘Rise’ is available on all formats at http://Orcd.co/TomKeiferRise, including CD (digipak), vinyl (in your choice of red, blue, or green) and digital.