The iconic British music publication NME has appeared for the last time in its print edition, owners Time Inc. announced today. The title is to continue as an online-only outlet, 66 years to the day after it began as a music newspaper called The New Musical Express on March 7, 1952.
“NME is one of the most iconic brands in British media and our move to free print has helped to propel the brand to its biggest ever audience on NME.com,” said Paul Cheal, Time Inc. U.K. music group managing director. “The print reinvention has helped us to attract a range of cover stars that the previous paid-for magazine could only have dreamed of. At the same time, we have also faced increasing production costs and a very tough print advertising market. Unfortunately we have now reached a point where the free weekly magazine is no longer financially viable. It is in the digital space where effort and investment will focus to secure a strong future for this famous brand.”
The company added that “redundancies are planned” but that “every effort” would be made to relocate staff to “other roles within the business.” Along with expanding their online offerings, special print editions were expected to appear on occasion, including a new archive series titled NME Gold.