Bon Jovi’s latest album, “This House Is Not For Sale” has officially returned to the top of the Billboard 200 chart. The band’s new single, “When We Were Us”, is also the most-added at AC radio this week. “This House Is Not For Sale” was officially released in 2016.
According to Billboard, “This House Is Not For Sale” re-entered the chart with 120,000 equivalent album units earned in the week ending March 1. The surge back to No. 1 is owed nearly entirely to sales generated by a concert ticket/album sale redemption offer with Bon Jovi’s upcoming U.S. arena tour.
For the tour’s ticket/album sale redemption offer, the price of the standard CD edition of “This House Is Not for Sale” was bundled into the purchase price of each ticket sold online to the tour. Customers received, via e-mail, a redemption offer for the album, where they could choose to redeem the CD and have it mailed to them. The only sales that count towards the charts are those albums that are redeemed by customers. Many ticket buyers never redeem the offer.
“It was a very personal and gratifying experience the first time we released ‘This House Is Not For Sale’ in November of 2016,” said Jon Bon Jovi. “To see it return to the No. 1 slot is an honor we owe entirely to our fans. Hitting the road on the heels of a No. 1 is definitely not a bad way to kick off a tour. See you soon …”